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power of print

The Power of Print: Jim LaSala

Learn about why Jim LaSala prints his photographs and uses Moab Paper for his fine art prints. "I printed this image on juniper which has tremendous color latitude and brought out the color exactly the way I had seen." Jim LaSala specializes in Fine Art Photography, Portraiture and Street Documentary.

Jim LaSala's favorite papers:

Entrada Rag

Juniper Baryta Rag

6 Reasons Why Photographers Should Print Their Photos

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In an age where we rely on technology for just about everything that we need, we tend to neglect or forget about the analog aspects of life. This is particularly true for the media we consume, which are largely in digital format—people rarely keep physical media like videotapes, audio CDs, and of course, printed photos.

For instance, most photographers today have thousands and thousands of images saved on their memory cards and other storage devices, but have little to no printed copies. Unlike earlier analog photographers who had to use darkrooms to make prints just to be able to see their images, many shutterbugs of the digital era no longer keep physical copies (whether on film or in a printed photo) of their work.

But what happens when you lose all of the digital photos you saved in your computer or shared online? That’s where printing comes in.

You might be wondering why printing is important—especially for photographers, who tend to share their work solely on their online websites or social media pages. Here are some reasons why photographers (like yourself) should consider printing their photos:

1. It’s a better way to look back at old memories.

Do you ever find yourself wanting to reminisce about the past? Baby pictures, family reunions, high school parties, weddings, and the like? Having these precious memories on print is a better option for when you’re feeling a little nostalgic. Why? It’s simply a better experience to be able to go through a photo album as opposed to swiping left or right on a mobile device, or pressing buttons on a computer.

Another upside to having prints is you can display your favorite shots (or your most treasured memories) in your home or office. After all, what’s the point of taking all those beautiful pictures if you’re going to keep them stuck in a digital device? All you need is a good printer and some fine art paper, and you’re all set to enjoy those photos in a more meaningful and tangible way.

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2. They technically last longer than digital copies.

Unlike digital pictures, actual printed copies have a longer lifespan. Think of it this way—you most likely still have copies in your family albums of decades-old photos from when your parents (or grandparents) were still young. Sure, they’re pretty battered and discolored, but they’re still there. On the other hand, the same probably can’t be said for those random selfies or artsy photos you saved on MySpace or Friendster.

When you upload pictures to social media, photo hosting sites like Flickr, or to paid cloud storage servers, there’s always a chance that they will get permanently deleted. The same goes for your computer storage or your hard drive. They can get corrupted or even lost—which means you lose your photos in the process.

If you want to get started on printing your work, make sure to choose high-quality photo paper to ensure the longevity of your prints.

3. You can display them anywhere you like.

Another advantage of printing your photos is that you can display them anywhere. As a professional photographer, you’d want to show off your best work, whether in your home, at your office, or in your studio.

Many photographers these days are content with displaying their work on social media, but there’s still something more impressive and organic about having large, blown-up prints of your favorite photos. It really shows off your skill, because plenty of photos can look good on a computer or mobile device, but not all of them will look good in print.

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4. It makes you a better photographer.

Nowadays, thanks to Instagram, pretty much anyone can be a photographer. But as previously mentioned, it’s easier to shoot photos for social media than for print, and by printing your work, you force yourself to really perfect everything down to the last detail and ensure that your shots look good on both print and digital.

Printing also allows you to understand your work better. How? It helps reveal things you wouldn’t have normally seen on a digital screen. Seeing your photos in print will allow you to see what your (and your camera’s) strengths and weaknesses are.

5. You get to learn a new craft.

Photographers spend years learning how to use their cameras—but they usually don’t stop there. Back in the days of analog photography, you had to learn how to use a darkroom and develop your own photos. These days, photographers no longer need to learn how to develop film, but they do need to learn other skills, like basic photo editing and digital manipulation. Some even take it a step further by learning how to properly print their photos as well.

Printing your photos allows you to learn a new craft—from understanding color management down to choosing the right printer, ink, paper to use in order to produce high-quality prints of your work. Once you master this part, you increase your skill set as a photographer.

And the best part? You won’t have to pay someone to do it for you.

6. It allows you to expand your photography services.

Adding photo printing to your photography package allows you to provide a more comprehensive service. Aside from giving you the option of earning extra cash, printing gives you the opportunity to deliver the best possible output for your clients. After all, imagine taking the time and effort to capture all of those perfectly composed and exposed photos, only to have them look horrible once the client has them printed elsewhere.

When you do your own printing, you retain control over image quality, size, and the overall presentation, so you get to ensure the quality of the final product.

Printing allows you to become a full-service photographer, which can help you attract both potential and long-time clients and take your business to the next level.

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WPPI 2016 Highlights

 

Another successful year at WPPI in Las Vegas. The new Juniper Baryta Rag is still taking a stand and drawing in the crowd with its slight glossy surface texture. Thanks to Jim Graham, we were able to show off the full capabilities of the paper with detail and bright colors. Moab also displayed Jim's images on Slickrock Metallic Pearl and Lasal Exhibition Luster. Keith Richards made an appearance at the booth as well on Entrada Rag Natural by Norman Seeff

Looking to Mount your print?

Moab's Slickrock Metallic paper mounted to acrylic created a jaw-dropping repsonse from our audience. These 'White Dress' images by Christian Lalonde were mounted by Acrylic Press on both the Slickrock Metallic Silver and Pearl. 

The metal-like mounted print could be done yourself as well with 3 components: Slickrock Metallic Paper, an adhesive film and the acrylic. 

For laminating use a high grade clear adhesive film from MacTac. For the acrylic use a high grade plexi glass.  Ensure that the plexi glass does not contain any gas as once the print is sealed it will look to escape and create bubbles in the print.  Here are some grades we suggest from Acrylite here and here

Rangefinder has promoted the Power of Print program at WPPI, teaching photographers how to elevate and mantain their business through print for long-term success. Our Moab Masters weigh in on why they print their work and why it's important to them.