Bill Diodato, a New York based commercial photographer and client, requested large format prints that would be featured in the lobby of an architectural renovation project from Jim Roselli at Xact Studio.
As part of Jim's workflow, he always requests the highest resolution image available for review before hand. In this case, Bill captured the images with a Hasselblad 503CW camera with a Carl Zeis 50mm CFi lens and a PhaseOne IQ260 Digital Back. This extraordinary combination of equipment delivered an extremely detailed file to work with.
Bill was asking for my recommendation on which media to use for printing. Once I saw his images, I immediately knew these would look remarkable on the Slickrock Metallic Pearl, which is now one of my most favorite medias from Moab.
Slickrock Metallic has very unique properties with regards to refracting and reflecting light. It has a very clear luminosity that emanates from direct, indirect and ambient light sources. When clients first view a print rendered on Slickrock, they usually comment on how it seems to be self-illuminated.
Bill’s creativity with regards to image processing yielded images that were in absolute harmony with the media. Each image was composed from selectively layering two photos creating a positive and negative effect.
The images are now on display in the newly renovated lobby of 433 West 34th St. in Manhattan, New York.
433 is a pre-war apartment building designed by the noted architects Bing & Bing who are known for their art deco architectural style.
The 44” X 68” Slickrock Metallic prints were made on an Epson 9900 printer.