The gallery cards were actual copies of two of the wildlife images and two of the landscape images that were on display in the show. They were also printed on Entrada Natural 8.5" x 11" 300GSM paper, two to a sheet and then cut. The reverse side contained marketing material about Les Picker Fine Art Photography.
It would be hard to describe the positive reaction we received at the Opening for the supporting materials (and thankfully for the fine art prints themselves!). There were literally dozens of people who commented on the feel and texture of the Moab Entrada paper and in at least two of the cases, that tactile sensation helped sell prints.
Having supporting marketing materials that elevate the artwork and are consistent with their mood and feel are what museums and significant galleries do as a matter of course. As a small studio ourselves, we completely understand that most photographers do not have a dedicated person or team to do this. But that does not mean it should not be done. We look at the production of the artwork itself as just one step toward a successful gallery show. Yes, this is a difficult and laborious task, but the end result is both satisfying and, hopefully, financially rewarding.
So, next time you are contemplating an exhibit of your artwork, think in terms of integrating the art with the marketing materials.