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Printing Portfolios at the Hallmark Institute

Last week we had the pleasure to visit the Hallmark Institute of Photography and present a short seminar about printing and creating portfolios using the Moab Chinle family of albums and papers.  

Now, if you've never been up to the school, you're missing out on one of the best photo programs in the country.  Nestled in the beautiful New England countryside of Turners Falls, Mass, Hallmark is renowned for its intensive hands-on curriculum.  We witnessed exactly what this entailed by sitting in on a lighting class.  We were blown away by the facilities, enthusiasm (both students and professors) and the quality of teaching.  

The professors are working professionals and are considered masters in their crafts, teaching students on the very best state-of-the-art equipment.  The lab where we presented had 75 printing bays each with its own Epson 2880.  I can't even imagine how much ink they burn through in a given month!

The purpose of our seminar was to demonstrate how easy it is to create your own portfolios.  We walked through the process of downloading and installing the Moab ICC profiles and then went to work importing, sizing and printing images to the Chinle 12x12 square format.  When it comes time for these students to make their own portfolios in the spring, the photo world better be prepared to see some amazing talent.